Sincilbanks
Vital Football Hero
In the good old days of season ticket "books/wallets" (before all this scanning) if we couldn't go then we might lend the book(s) to a mate and the seat was occupied.
The problem here is not the same. Lend your card to your mate if you can't go. As long as adult has adult ticket and child a child ticket there is not a problem and no-one would know.
The problem is obviously people selling on the ticket and forwarding just the electronic version. The physical card being handed around is the same as handing your book to your mate while you are on hols.
Just to clarify, I'm absolutely not against lending your season ticket out for the odd game here or there and I don't think the club is either tbh.
I suspect there is something a bit more subversive going on the club have identified which is why the electronic version has been stopped...