I think this is where I've altered my thinking, I often didn't go to Aldi when
@DeanoVilla was telling me how good it was (and he loves his cooking/food like I do) and when I did go years back, the store looked atrocious. But when I went early 2019, it had all changed. I digress. It isn't cheap crap. But it is cheap. So I think my mind went straight to ... must be crap then. Like packaging, the marketing people know what they are doing trying to suggest to you luxury, or cheap. All about perceptions.
Aldi just concentrate on limited amounts of any product. eg in Sainsbury you have 7 or 8 choices of corn flakes. In Aldi, you have one. They then can buy in bulk, sell in smaller shops as they don't need the shelf space, but their cheap stuff, that I did think would be crap, is very often so much nicer than the expensive stores stuff.
Took a while for me to change my perception for sure.