Its like what the Bayern CEO said before, they could whack up season ticket prices 100 euro and all it would do is net them is 3m a season. Whats the point?
What Heck wants to do makes a lot more sense compared to what Purslow did. Allegedly the premium seating will be in the Doug Ellis and moved from the Holte End. That's what they should do, carve out some premium seating without disrupting the die hards and generate revenue that way. Don't just cripple everyone.
What Spurs have done is egregious, whacking up prices everywhere while they have the most profitable ground in the league. The problem will be success bringing demand and demand will give them the ability to increase prices.