Don’t worry Enfield exiled tic is rarely correct. As for Cook he’s a smart man. eSports is growing massively year on year both financially and from a fanbase perspective. Didn’t he join UFC just before it started to grow hugely? Sky Sports have started broadcasting eSports events recently as well. Mr Cook knows what he’s doing and it sounds like his new job description is to turn Gfinity into a global eSports brand (like the UFC is to MMA so to speak). Also going off topic of the takeover, I wouldn’t be surprised if Latics employs any “eSports athletes” in the future with the amount of money being pumped into games like Fortnite, FIFA, CS etc. Many European clubs now employ professional eSports athletes to complete in their name at tournaments. It can be very lucrative and bring in more supporters/sponsors to the club.
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