It needs a Mike Ashley type approach. Talal is effectively saying they will only personally make up £2m shortfall each year.
Player wages are the biggest drain and the easiest way to cut a huge chunk. Many on here cite the geography for low crowds, but it also means local talent is also snapped up by the big clubs within 20 miles. Is an expensive academy ever going to pay for itself, or would it be better feeding off the cast-offs from the other local academies - thats what happened with Leighton Baines, who was initially binned by Everton as a kid, only to be sold back to them for £5m.
Increasing ST prices wont bring in much additional revenue, as for every three who are happy to pay an additional 25%, one wont be. Net result is 25% less ST holders and the same income.
Upsetting as it is, expecting the rugby club to pay far more rent isnt going to happen. Its already doubled in recent years from £300k to over £600k. West ham pay £2m for sole use of a 60,000 modern stadium in a prime London location with outstanding transport links. Seriously, what is then the going rate for using a 25,000 seat run down stadium in a slum part of a Northern town for 14 days a year?
As others have said, overnight hotel costs should be kept to a minimum, only involve the playing squad (the rest arent needed until kick-off) and anywhere within a 2hr drive should be done on the day. the kit man, non-playing squad members and all the cling-ons can travel on the day or pay their own hotel bill.