The aim of Clive & Co has to be for the club ultimately to be self financing while still being successful. And that has to be 100% right for the long term future of the club.
We are limited on ground capacity and cannot rely on cup runs to generate additional revenue. So the only way the books can be balanced over a period of years is to sell players for more than what has been paid out in transfer fees, agent payment etc.
The club will have an internal valuation on all of our players. If a club comes in with an offer to match that valuation, he will go - and a replacement will be brought in at a lower cost.
We have to get used to that, even if it means favourite players moving on.