I would hope that the club have taken advice from franchise clubs that have set up in a new town; on how to built a fan base.
MK Dons fans seem to be very loyal and partisan, how has that loyalty been achieved?
Wasps Rugby moved from London and bought the Coventry City Stadium and appear to have built a fan base - I think they just gave away a load of free tickets (kids and adults)
Its not just the bums on seats at games, its the revenue from fans buying club merchandise as well. (I remember going to Villa on the train, every person was earing AVFC jackets, hats, shirts etc).
At school in Hindley, I am sure that I was the only WAFC fan in my year, from memory, others supported MUFC, Liverpool, Everton, some Bolton, one MCFC fan & one Spurs fan. Hindley will obviously disagree.