It's a bit strange some fans on Twitter are asking to not use the EPIC full name or acronym - it defeats the point of paying for the naming rights.
Personally I think EPIC Arena has a nice ring to it and i don't see any issue with it. It's no different to previous owners using JJB or DW and it sounds a lot better than the majority of other potential company names we could've had as it's not a long, akward or obvious the brand name.
Compare it to the majority of other stadium naming rights clubs currently have. University of Bolton, Coventry Building Society, Bet 365, Kirklees, MKM Stadium etc none of them really lend themselves to a stadium name, while EPIC isn't bad at all.
Assuming it ends up EPIC stadium/ Arena / Park or something along those lines it'll become second nature like DW became after a bit.