As a person who, due to principles, will never pay Sky a penny for their overrated Sports Channels, it's no use blaming the clubs for the money in football, blame those that pay Sky's exorbitant fees for it.
If it weren't for those that pay those fees Sky could not offer the sort of money they do to the Premier League, World Cricket etc. etc.
The free to air channels have no chance of competing for major sport and have all but given up on trying.
The Premier league, and its clubs, take the tainted money, much as anyone on here would if it were offered, without batting an eyelid, despite seeing what effect it is having on grass roots football and the lower leagues.
If you want to blame the clubs for taking the money, fine, but if we all stopped watching Sky they wouldn't be able to take over in such a way, so I suggest to all those that watch Sky Sports you have a look in the mirror before criticising the clubs out of hand.