The biggest issue I have with Amazon is the tax avoidance, it's deeply unethical and anyone who thinks it is a good or smart manoeuvre is an absolute prick.
You are right. It's his money and he can do what he wants with it.
$5.5bn for 10 minutes in space during a pandemic just seems like a dick move to me. The fact that he did it in a penis shaped rocket while wearing a cowboy hat is hilarious.