It's long been forecast that 'traditional' manufacturers EV will slow as the simply over-charge for them, and that's happened to Ford, now that sales have slumped in Jan - they're applying massive cuts as they see Chinese mad car sales surge...
Ford cars are poor specced they about as comfortable to drive as a horse and cart - and the Chinese models are cheaper, higher spec'd, more comfortable and now that RO/RO space and cargo rates have vastly improved they're now selling heavily in the UK and Europe.
This was and still is a Ford own goal. Meanwhile, upstart firms, exemplified by Tesla, Rivian and SK On, are hiring non-union workers from outside the established industry, while Ford and its counterparts are building EV and battery plants in right-to-work states outside the
United Auto Workers’ purview. On top of these disruptions comes the threat of new competition from Chinese automakers. Right to work states in the US add 30% cost to each unit built - that's a recipe for being totally non-competitive, especially when the Chinese cars are better spec'd.
Now they have to improve their offerings in almost every aspect, if they don't they will face yet another financial disaster.
Chinese automakers are winning over drivers in Europe’s electric vehicle market – a key industry in Europe’s green energy transition. The European Union says China is artificially driving down its prices, adding tensions between the West and China.
www.csmonitor.com