Having read through the plans that the new owners have publicised, it seems like a good deal for the club. In particular, investing to raise the academy status is a big plus.
I'd be much more wary if they were planning to sink in inordinate money for transfers, because with big transfer fees comes a big wage bill. As a long time Latics fan, I can be sure that even if we spent a billion on players, we'd never make that a profitable model, simply because the crowds aren't big enough, the club isn't 'fashionable' and doesn't have a global footprint that older clubs do.
City weren't a huge global name, but they're in a city most people have heard of, and have a rivalry with United, so there's a story there that involves one of the biggest clubs in the world... That's potential that they can tap in the longer term to make the big money and justify the investment as part of a long term strategy. We don't have that potential.
The academy is a very interesting way of doing things. Brentford and Southampton, amongst others, have proved that bringing your own talent through is a viable model, and one that we certainly are big enough (after realistic initial investment in the academy) to make work for us too.
Their plan shouldn't leave us in a massive financial hole right from the get go, and as those players come through over the next 5-10 years and beyond, it'll start to pay for itself. In theory.
Some modest investment in players would be welcome, because I'm no fan of loan players. I don't like that we essentially develop players for other clubs at the expense of our own players' opportunities to play and get first team experience.
The levels of expectation from the new owners seem realistic, which is also reassuring. It would terrify me to the core if they'd been taking about European football in two years, as some foreign owners like to do.
The Whelan years have been a ride, and we've had more ups and downs than many clubs have had in their entire history during that time. Some good, some bad, but the general direction has been upwards, and I wouldn't change a thing.
When he bought the club, Mr. Whelan was a very rich chap, and had the power to jumpstart Latics' journey. In that time, football has changed so much that whilst he's still a very wealthy chap by our standards, in football, he's no longer able to finance the growth that's needed to be competitive. Even in the second tier, and at 80+ years of age, no-one can blame him for not having the same level of drive and motivation to push the club forward himself that he once did.
To sum up, I'm optimistic about the takeover. I think the new owners' plan (at least what we know if it) is sensible, and offers us fans realistic hope that we will be able to consolidate our position in the Championship and look upwards rather than over our shoulders in the short term, whilst having a realistic route (via the academy) to improve our own squad and make some money from transfers. It's ambitious but sensible, and ostensibly strengthens the future of the club, rather than jeopardizing it by ludicrous and unsustainable spending, which could easily send us the way of Portsmouth.
I hope that we get behind the new owners. Only time will tell how it'll go, but I'm cautiously optimistic that this could be a good next step for us; the Whelan era couldn't last forever, and at least these owners seem to be talking about the longer term and building our future as a club sustainably, which is fine by me.