This club has always, well as long as I can remember, been very badly run as a commercial interest. This is what needs to be changed as much as possible because, without a successful commercial side to the business, the sports side will always be balanced on quicksand. The thing about building a commercial side to the business is, it needs a start-up financial investment.
The sports part of the business could bring in money off the field by putting a world-wide player scouting operation into effect.
How many South American players, for example, play in European leagues and just how many have we found?