Wayne.Kerr
Vital Champions League
Many businesses and organisations put out press releases all the time that go to all and sundry and can be despatched by email
I rock up on the day every game other than the special deals, and get mine usually an hour or so before kick off (30 mins for midweek). I queue for less than 5 mins. In fact, the biggest hold-up for most of the season has been the mandatory security searches at the turnstiles. Well, until I gave up going through the turnstilesA major problem to me is that you cannot just rock up as a last minute decision on the day as it takes aggggeeeeessss to get a ticket. Pay cash at the gate used to be good although I know it may be seen as a security issue but surely the away section could be pay on the day.
We can easily give over a section or sections for local schools for the whole of the season (future fanbase) plus advertise on social media and local media - most of this costs nothing but determination and effort.