My concern is that we have had 2 recent promotions, both followed by relegations and this appears to have put the club into more debt whilst simultaneously causing utter humiliation to the fans.
From my perspective, false hope under the current owners is no longer an option in terms of eventually trying to join the premier league with any hope of survival and building on that in seasons to follow.
We need to suffer being stuck in Championship until the selfish skint and totally unambitious owners sell to somebody with the finance required to achieve promotion and equip a good manager with players required to have a chance of being competitive.
IF we were to finish in top 6 and actually win the play offs, we would have same skint owners ( MA is not in control nor providing funding ), mute Sporting Director, extremely poor manager and same players but with maybe 2 / 3 decent players not good enough for premier league and come straight back down.
Maybe I am mistaken but the additional income is usually used for paying off debts and overall increase in costs of everything involved with being in Premier League leaving such a small amount of money that the good players required are not affordable.
Once relegated, if and that is a big IF a couple of players have done well they are sold and not replaced with similar standard as no longer in Premier League and if they have not made an impression ( as a vast majority of Webbers signing have not done ) nobody wants to sign them and club is stuck with them either not happy, loaned out with wages not paid until given away or left to rot without playing.
Pessimistic ? This is what has happened after last 2 promotions.