The problem is they're not lesser clubs anymore. With the TV money the likes of Swansea, Southampton, Stoke and West Ham can compete on an even basis. Once Liverpool, Spurs, Everton and West Ham increase their stadium capacity their season ticket/matchday income will continue to rise whereas ours is decreasing season by season. If we don't get rid of Ashley very soon in 5 years time we will be so far away from the top ten in terms of turnover that we'll never be able to compete.
We'll be like the mackems where derby wins are all that matters in a season. What a sad state of affairs that will be. We'll be renamed the SGB.