After a couple of mistakes in my recent posts regarding ticket pricing and distribution of proceeds I'll try and get these one right first time...
Don’t the away tickets have to be the same price as the home tickets in the FA Cup?
Away fans can be charged more than home fans
only if mutually agreed by both clubs.
The situation regarding discounts to season ticket holders is more complicated, I think. There is a clause in the rules relating specifically to admission to matches that states
"Each Club participating in the competition is to advise The Association in writing by 31 August in the year of the Competition whether their season tickets entitle the holder to attend Challenge Cup matches. In addition those clubs that include admission to Challenge Cup matches within the cost of the season ticket are also to advise The Association of the total value (including VAT) and number of the Club’s season ticket sales for that season. Any season ticket sales after 31 August are to be advised to The Association.
Those Clubs that include admission to Challenge Cup matches within the cost of the season ticket are to include in match receipts reported on the Statement of Receipts and Payments Forms the total value of season ticket sales divided by the maximum number of matches that the season ticket holder is entitled to attend during the season for all Competitions."
This, however does not appear to cover the eventuality of discounts being given to season ticket holders. The final paragraph of the clause above would seem to try to ensure that visiting clubs are not financially disadvantaged by allowing STHs into cup matches, and I'd like to think that some adjustment would be made if STHs are given a discount, but this doesn't appear to be covered.
However, it's interesting to note that the £10 charge to STHs is the minimum admission charge that can be made (other than concessions), and as away fans should be charged the same as home fans (unless otherwise agreed) maybe this discount will also be given to Gills STHs.
I've just checked the Gills website and there's still nothing up there yet, so I guess it's a 'watch this space' scenario.