I have been comparing the email received earlier in the week, with the announcement on the Clubs website relating to the new digital service, they are markedly different.
The mail originating from the EFL gives the distinct impression that they remain central in the media collaboration; the Clubs website contradicts this.
The Club site clearly states that the new service(s) replace the one's supplied by the EFL, which is fantastic news as it goes some way to cutting out the middleman (EFL)
Not only do we see the back of the EFL and ifollow, but we see engagement with media professionals in the shape of Urban Zoo, who are market leaders in supplying native apps and digital engagement platforms, and StreamAMG, who have expertise in advanced online video tools and solutions.
Urban Zoo currently collaborate with Spurs, Everton, Villa and Celtic.
StreamAMG have a customer base which includes Liverpool and Wolves.
David Cook, Forest's Chief Commercial Officer, said: “Enhancing the digital experience for supporters has been an important part of our commercial strategy over the last few years. After bedding in new ticketing and e-commerce technology, it was critical for us to develop a new website, app and streaming solution.
"We will continue to enhance these new platforms over the summer to further strengthen our relationships with fans. The new single-sign-on feature will also allow fans to sync their web, ticketing and retail accounts to make it much easier to interact with the club."
Chris Grannell, CEO of Urban Zoo said: “We are delighted to work with Nottingham Forest on the launch of their new website and app. The club has stated their desire to work strongly with the fans to improve their digital interactions and join a list of growing clubs such as Celtic, Fulham, Everton, Sheffield United, Aston Villa and Wigan Athletic."
You would think that this must be a win win for both the Club and the supporters; lets hope the cost and quality are an improvement on what has come before.
There is just the one thing that does not sit right with me; is 1st April the best date to launch the service?
https://www.nottinghamforest.co.uk/news/2021/march/forest-to-launch-new-digital-service/