"The cup competitions are not a priority for the club. They are used to be able to look at our squad as a whole. The focus is on a top ten league place because the financial rewards are so great"
I can't believe they've actually come out and said this. I know it will take some sinking in with the Wonga crew, but just sit and think about this statement.
They do not care about winning silverware, in any shape or form. No league Cup, no Europa League, no FA Cup and obviously no League.
ALL they care about is making money. That's not just high on the priority list. It IS the priority list.
Nothing else matters to Ashley. Nothing.
No great cup runs, no fantastic match nights, no push for Europe, no barnstorming derby wins.
Staying in the Premier League is everything and everything. 17th isn't great, but it'll do fine.
They don't give a fùck about;
Winning matches
Playing well
Style of play
Winnings cups
Showing respect to the club
Showing respect to the fans
Honouring the history of the club
Honesty
Integrity
It's just one giant PLC now, and if that doesn't get people wondering whether they should go or not, I don't know what will.
Let's make no mistake. He's sticking it out to pick up £70million a year TV money for the next three years at least, and probably then some.
Football doesn't get any deader than not even wanting to win games. What is the point?