Spursex
Alert Team
I did say gross.Those figures imply we keep 100% of the income generated from the shirt sales, Ex. But isn't the figure for a football club much lower, typically 5% - 15% depending on the deal with the manufacturers and any other middlemen involved?
It will still be a tidy sum but really, the only consideration should be a playing one.
If we're successful on the field the money will follow.
Shirt deals are an odd one - clubs set the sale price by demanding how much the manufacturer must guarantee them as overall payment.
So for example, a club I know said they wanted £10 mill for a shirt deal (which they get upfront) and the manufacturer will then ask for the POS data from teh club and look at any other offical outlet data and decide if they are prepared to go that far and agree an RRP with the club...
So the shirt/kit manufacturer will only make money if the net sales returns them the £10 mill or more..