Don’t see any “bigger plan” being available to them. There are only 4-5 managers who could do anything with them, of those managers who is going to go there. I really don’t think that Unai is a big enough name for them either. The fans perception will be that he failed at Arsenal (couldn’t deal with the big names) and walked out on PSG.
He’s absolutely perfect for a team in our position, unfancied interloper. I’m positive that the general fan around the world sees us as another Brighton or Brentford, if they even think about us at all.
I was on a flight somewhere and talking to a foreign Gooner, he had no clue that they started in Woolwich, blagged their way into the old first division, didn’t even know that they used to play at Highbury - he hadn’t even heard of Aston Villa. While Villa have a small core of support abroad, the average random fan doesn’t know anything outside of the Sky6 and doesn’t know much about the team they support either.