IEC Takeover
I've read through the document a few times and wanted to drill down into the details before I posted.
The Club Valuation
The Net Asset Value, adjusted for the Bank Loan and Whelan Family Loans, as of May 2018 is £25,133,058.This incorporates all the liquid and non liquid assets of the Football Club, from property to players to other intangible assets held within the club. . The Sales Shares Consideration is the value of the shares held in the club by the Whelan Family, Wigan Council and other minority shareholders. This is valued at £13,490,000. The total value of the shares, plus the Adjusted NAV is therefore £38,623,058. The bank repayment amount of £4,000,000 is an early settlement agreement with Barclays.
The Board
As it stands, IECorp will keep the board members of the Club the same, with the exception of Gary Cook (hired as a non-executive director, with the remit of seeking investment - this is a role he fulfilled with the Ultimate Fighting Championships to broker a deal to sell to Endeavor(Formerly WME-IMG) by Zuffa LLC -
https://www.google.co.uk/amp/s/amp.theguardian.com/sport/2016/jul/11/UFC-SALE-4BN-DANA-WHITE-WME-IMG) and David Sharpe, current Chairman of the Club. Additionally, IECorp announced the decision to hire Joe and Darren Royle as members of the Board. Joe Royle's last role was as a 1st team coach at Everton, Darren Royle has an extensive background in Football Data Analysis, most notably with ProZone -
https://uk.linkedin.com/in/darren-royle-b933b37. As such, it would be assumed that Joe Royle would be hired as a Director of Football, Darren Royle as a Director of Analysis/Recruitment.
IECorp has no other plans to hire anyone to the Board, therefore the CEO, Jonathan Jackson will be responsible for the day-to-day operation of the Club, with the remaining board members fulfilling their original remits as outlined in the circular. IECorp have also made clear that they have no experience of Football Operations and the hiring of Joe and Darren Royle will offer a tangible and intangible service to IECorp which would probably prove invaluable to them.
The Business Model
The future Business Model of IECorp is twofold - to restructure and streamline the inner working of the Club and to have a clearly defined structure for the playing operations of the Club -
Newworth Ventures
This is, in effect, the Holding Company for IECorp, which would be submitted to and listed upon the Hong Kong Stock Exchange (HKSE). The circular, submitted to HKSE will show Newworth Ventures Ltd as a standalone business, which would operate Wigan Athletic Football Club Ltd and Stadco (who would be registered in England and Wales).
Wigan Athletic Business Model
The flowchart of Wigan Athletic looks very straightforward, with clearly defined inroads for the way the club would be financed. The key area of the business model will be to increase revenue streams and profitability. The Club, in their most recent accounts (as highlighted by BDO) showed modest losses and financial gains in the last three seasons, of around £90,000. This is a decent starting point from which to build - Manchester City, for example, have pledged to operate on a break-even model after being hit by FFP rules. How the FFP rules could affect Wigan Athletic are that the club cannot post more than a £15,000,000 loss for the period of this season. The Club has spent approximately £5,000,000 on transfers this season (an estimate from various sources). The income of the Club on its own ought to cover that, should the Club finish in the top half of the table, have an FA Cup run to the 4th/ 5th Round, receive the requisite 10% gate receipts from Wigan Warriors and receive the transfer fee for Dan Burn from Brighton and Hove Albion.
Potential Partnerships
IECorp made a significant acquisition with the partnership between themselves and the Stars Group, one of the biggest online Poker series in the world (Poker Stars) and their mention in the appendices of the circular should not go unnoticed -
It is worth noting that the principle sponsorship deals for Wigan Athletic expire at the end of the current season -
It is reasonable to assume that PokerStars may become our principal sponsor and possible stadium sponsor.
The Academy
Currently, Wigan Athletic operate a Category 3 Academy. Whilst few players have seen playing time for the First Team, a few of those players have secured contracts elsewhere. The Club also has a few players within the youth and development teams that have been named in their respective National Team squads (Owen Evans, Joe Gelhardt, Jensen Weir, Callum Lang). As part of the business model, the Club will look to secure the futures of players and offer contracts to young players, to protect them as saleable assets, taking advantage of the tribunal system and bridging the current gap between the youth and first team by becoming a Category 2 Academy.
Below are a list of current Category 1 and 2 Academies in England -
We can see that this would put us into a group of teams who have developed 1-2 players for their First Team at the very least. The Club would stand to get approximately £1,000,000-£2,500,000 per year to assist in the operation of the Academy.
Investment
IECorp have announced that there'll be no initial investment into the Club. IECorp subsequently intend to achieve promotion into the Premier League and to create a self-sustaining business model, utilising the adjacent property, expanding commercial revenues at the training grounds, stadium and sponsorship deals. Greater community outreach is also mentioned and IECorp have also stated the average attendance of the Club during the Premier League years was 17,000.
The Club currently sit 12th, in a division where a win would take the Club towards the Playoff places. IECorp will have invariably recognised that the Club will be looking to consolidate the position within the Championship and will have determined that no further investment will be necessary to ensure that happens.