Southampton end shirt sponsorship deal abruptly | Vital Football

Southampton end shirt sponsorship deal abruptly

Rob the Imp

Vital Football Hero
Southampton have stopped selling replica shirts after abruptly ending their shirt sponsorship deal with LD Sports. They were unable to confirm "that LD Sports are still an appropriate and viable partner for the club", whatever that means. They have announced that will take over shirt sponsorship. Bit of a weird situation all round.


Vital Football Hero
Does seem a little odd when you consider they then link up with a betting organisation. Must be a payment issue from LD Sports.

EDIT...looks like LD Sports are a new Chinese Sports company so perhaps they haven't supplied the necessary assurances