Its a real dilemma. If we do nothing then we will probably average about 50% utilization of the seats. If we do deals to try and encourage people to become regular supporters then it can seem to be unfair to the ST holders. At the moment the seats the council are giving away would probably be unsold. The people attending might spent a bit of cash on food/drink. They might even pay to come back again if they enjoy it.
I don't actually think price is the issue. If we dropped admission to 10 or even 15 quid I am not sure attendances would increase that much to cover the loss in income.
What is important is making it an enjoyable experience so people want to come back. When we did deals last year I heard so many people say "Thank god I don't have to watch this shite every week".
Last season bar a few games the home match experience wasn't great. Anyone who went last Saturday must have left happy. We were exciting to watch with lots of chances. That's what we need. Fast, attacking football with a good few goals. That is what will bring the fans back.
When we start reaching 70% or 80% utilisation I think we can be concerned about the amount of freebies flying around.