It's interesting that they spent similar amounts as our previous ownership did on wages in L1 to get up but the big difference is we seemed exclusively focused on getting up and signed older players who were proven in L1 but many had previously struggled in the Championship. While they seemed a bit more forward thinking and signed good L1 players who had more potential to step up after promotion (Walton, Burns, Clarke, Davis, Burgess, Harness) or were more proven in the Championship (Chaplin, Morsy, Evans, Broadhead, Luongo).
They probably did spend a bit more than us in L1 but both us and Ipswich spent vast amounts and the gap in quality between the quality we both came up with was huge. I wouldn't have necessarily have expected us to do what Ipswich have done but for the money we spent we should've had a side a lot more capable of stepping up than we did.