It's not just the online era.The writing was on the wall when Bluewater opened - a vast array of shops and eateries with free parking; in Medway they'd make you pay for parking 24 hours a day if they could, I'm sure.
It wasn't just the Dockyard closing either; previously, there was a vast military presence along with major manufacturing in the towns. Before Allders [now Debenhams] came along, there was Leonards in Rochester, Featherstones, Bates [later Bentalls now Argos], BHS, M&S and Woolworths [plus the one in Strood].
The Medway Towns and the retail businesses haven't moved with the times; go into Debenhams and it's like going back 15 or twenty years. The only 'store' that has survived is Argos because it has moved with the times. Medway has a large student population but you wouldn't know it. At this rate, Strood will overtake Rochester, Chatham and Gillingham as the leading retail area and it's closer than any to Bluewater.
Look how Gillingham Football Club has seen its fortunes wane over the years; if there are 7 or eight thousand there for the Charlton game it will be seen as a result. In years gone by, the match would have attracted fifteen thousand or more.
All the major retailers are suffering, even M&S and John Lewis, and they know they have to survive by embracing the online shopper and making the shops more of an experience - what the fuck that means I'm not quite sure; Borders tried to do something different with their bookshops, ie sofas and coffee shops but they went under. Where do you go now if you want to buy a CD or DVD? A supermarket and now there's not a single HMV store in central London.
Chatham will carry on sinking; it'll go like Strood before the Commercial Road retail units were built, bad days ahead.