By The God's We're Improving Off The Pitch As Well | Page 2 | Vital Football

By The God's We're Improving Off The Pitch As Well

Agree - have the baseline then when the time is right you can capitalise but you've got to be run sensibly to start with, ie Stoke back in the day, Burnley now etc.

Even if all goes tits up and we have to sell this summer, we have that core of youngsters, even if it's financial tricks largely the books are slowly coming into order and it leaves us far better positioned to do it slowly moving forward rather than spending to get out the division at all costs.
 
There doesn`t seem to be much underlying improvement in the reported profits / (losses) here with a substantial reduction in income broadly offset by...


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Someone on facebook asked;

Thanks for this. For those of us not into accounting, could someone provide the 'Accounting for Dummies' version. Are we slightly better off or no better? The drop in income is worrying. We all know that TV money has reduced but I am surprised by the drop in other income? Is this improving do we know? UTV!

:81:
 
Better off in what respect? If:

Reported losses - yes £14.5m versus £81.3m the year before

Report losses adjusted to strip out exceptional accounting entries in the previous year - no, virtually the same loss in both years (c.£20m before player transactions)

Overall debt position - no, the good Doctor had to stump up a further c.£50m in order for Villa to meet its real / cash obligations

Cost base - most consider the reduced "staff" / wage costs place us in a better position as we have a lower base to progress from (assuming a return to the Premier League)

FFP - yes, better in my opinion - it looks like we are just about the right side of FFP limits and appear to be managing such well
 
Drop in income was obvious surely?

TV Revenue, ticket sales, sponsorship, merchandise, corperate sales... you have to imagine all are going to drop for a Championship side compared to a Premier League side.

 
Yup, that would have to be expected from a truly commercial point of view Deano as even allowing for the fact that we didn't 'lose' any sponsors per say, it's an educated guess to say that any sponsorship deal lasting more than two seasons has a renegotiate clause in it to cope with relegation - reduced eyes and promotion of the club - just as sponsorships spanning two years generally include an additional sum to pay for European qualification etc.

Unlike the PLC days, the only bit of importance from accounts now I think is:

Are we paying out considerably more than getting in.

Are we improving book losses (perspective) moving forward.

Where do we sit with FFP.
 
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