Difficult one this. Basically, forget the real world for a minute and go to the agreements we have for a budget with the FL, PFA and PCC.
We have two types of income, budgeted and unbudgeted.
Budgeted is income we currently receive, which is more or less just tickets and parachute payments.
Unbudgeted is the revenue we have done from the Sondico deal and from launching a website that works in June.
However, the reason for the distinction is that our unbudgeted revenue is part of the agreement with our creditors - so any extra money we make is mostly used to pay off historic debts. That helps us in future years because we've paid off debts earlier than expected and have more cash available. It doesn't really help in years 1 and 2 though.
At this level clubs should have about 60% ticket revenue and 40% everything else. For instance, quite a few clubs at this level make between £1100k and £200k from their website. We make a substantial loss. Other clubs make money from selling shirts, but we haven't had merchandise revenue for two years.
Basically, that 40% is non-existent here.
Our new website goes live on June 19th. We have a great deal with Sondico. Catering is under review and new announcements will be made. Corporate hospitality will radically increase. New sponsorships will come in which raise new money. We will be implementing new systems that radically cut costs and will generate extra revenue.
Unfortunately, it's going to take some time for the benefit to be felt, and that is why we need people to bear with us during this difficult first and second years.
We are talking about a club that had to pay £1.50 every time a fan printed a ticket out at home - and no-one knew about it. That is enough revenue to sign a player over a year. It's going to take time to sort out, but people should rest assured a huge amount of work is going in to get things right.
Most clubs would consider a new website to be the main work of the summer. In Pompey world where we have to have three new kits, a new shop, a new ticket supplier etc etc its not even my main work, it's just one of the things I'm doing.
Come next year this club will start to gather its full power - but we need to nurse it back to health.
Hth! :14: