I gain the impression from the details of numbers watching on iFollow according to the club website that this is in addition to those season ticket holders that opted for the code - the website saying that each view is £8.33 for the club suggests that to me. Which would suggest that we have all of those season ticket holders viewing as well, which, from the impression I gain on here, is substantial.
So it could be that we have something like 1700 households paying to watch, plus those season ticket holders too - which could be a total of around 8,500 if we assume an average of 1.5 viewers per household that pays - that 1.5 is plucked entirely from the air...
Come on you Imps!!!!