If I had a pound for every time I've heard "we had money to spend, but couldn't get the deals over the line" from the apologists. Then we see it conveniently roll to the next window and then we hear "we had money to spend, but.......". Doesn't sit well with the fans especially when you post over £100m of profits after tax.
At least in the last couple of windows we've finally seen some significant money spent. The cashflow does appear to be improving. There is a latent effect on the pitch of the money not spent in the past hitting us now, and there will also be a latent effect of the money we're spending now impacting us positively on the pitch in the future. I truly believe that when I look beyond the current fiasco.
As for the next period, I'd be happier if we got into our head that this summer is about completely balancing the squad and next summer is about big signings. If I didn't see a list containing the equivalent names to players like Dybala, Fernandes etc I'd be ecstatically happy. Some would still have a moan though about our lack of ambition.
If I saw genuine attempts to get players like Ramsdale, Aarons, Godfrey, Ake, Hojberg etc then I'll be more confident we're building something solid for the future. I'd certainly back Jose to get us top 4 with the current core and these types of additions. I can imagine where Davies, Aurier and Winks games would be if suddenly Hojberg, Ake and Aarons turned up to training in pre-season. Just like what we should see when all our attacking players are fit with perhaps another striker on the books.