Exactly.
If someone's using all those data points to spot problems and solve them, improving a team's performance, fine.
Creating pretend league tables based on xG stats is misusing the tool, in that case!
And I still suggest that interpreting the data is subjective, no matter how many data points you have. Raw data might tell you a lot about quantity without judging quality.
So 'Ameobi turned well eight yards out but shot tamely straight at the keeper' contains a value-judgement - the shot could have been harder and/or better-placed. I'd imagine the chance would rate highly as an 'expected goal', but the stats alone wouldn't tell you whether it was a brilliant save or a poor shot.
And would they tell you how the chance was created? If Ameobi's turn was a piece of rare skill that would outwit most defenders, there would be little point in the Brentford coaching staff using xG to try and prevent such chances.
So it's not as simple as 'objective stats good, subjective bias bad'. You can't possibly rank goalscoring chances purely by distance from goal, number of defenders back, etc - any realistic approach includes judging how well the players involved did their jobs at the crucial moment.
On that basis, I'd challenge the view that we're not creating enough. Yes, we could be more fluent and create more shots on goal from open play. We don't knock the ball around as a team in quite the way Leeds, West Brom, Fulham or indeed Brentford do. Give it time, it should come as the players get more used to each other's game.
But some of the long passes against Brentford were superb. Watson pinged a couple out to the wings, Samba found Ribeiro well...
...and Carvalho and Chema both came close to sending Grabban clean through with exquisite passes curled over the top of defenders. On another day (the difference may be impossible to capture with stats!) he gets free and scores one of those, Ameobi scores one of his two chances, Silva scores with either the free kick or the shot.
Maybe I'll have to grudgingly dive into the world of xG and see how it analysed Forest v Brentford. If it tells me Brentford should have won, I rest my case.