The positive for us is that if we can develop player/s that are good enough to be bought from a prem club, we will receive a much greater fee then we would of, if the new sky deal never happened.
The money they take in is regardless to us. The negative is the amount of championship clubs that spend to try and get there. Losing massive amounts of money each season on wages/fees. Which doesn't work a lot of the time, as clubs buy players that are high profiles but never good enough. Usually why they're willing to sign for those clubs in the first place.
Even with that said, with the right setup and approach any team can build a club up to be promoted from this league. There's 3 chances every year for clubs to go up. Most of the teams that go down don't go straight back up to the prem. Which leaves other clubs that have worked there way up to take one of those chances in a season when they get that chance.
For that to happen though the recruitment has to be ruthless each season, moving players on that aren't improving/performing in the current system. Replacing them with better or players with more potential to improve throughout the current season, whilst not losing too much money.
This is my favorite league, so i'm fussed if we never get back to the prem. The money would be great, but i like the press/shape back and forth games in this league. Think that helps teams be resilient when they do take the step up.