Fairly recent for Headingley. Emerald (a publishing company) started the their sponsorship in Nov 2017 for cricket and rugby at Headingley, but have raised their profile for cricket following the completion of the new stands, corporate boxes, etc. in the cricket ground part of the Headingley complex. Test match grounds are now treated like the Premier League football grounds regarding sponsors names. For example, the Oval has been like that for many years, with several different sponsors taking up the contract, originally Fosters lager (I think). Of course, the fans ignore the sponsors name, but radio and tv commentators may be obliged to have to say it.I noticed watching the game against West Indies that it's now 'Emerald Headingley' - has it been that long do we know?
Fairly recent for Headingley. Emerald (a publishing company) started the their sponsorship in Nov 2017 for cricket and rugby at Headingley, but have raised their profile for cricket following the completion of the new stands, corporate boxes, etc. in the cricket ground part of the Headingley complex. Test match grounds are now treated like the Premier League football grounds regarding sponsors names. For example, the Oval has been like that for many years, with several different sponsors taking up the contract, originally Fosters lager (I think). Of course, the fans ignore the sponsors name, but radio and tv commentators may be obliged to have to say it.