Pangloss
Vital Football Legend
I think that's what advertising has always done. The very 'segments' ad/marketing agencies build for targeting are generally based off of stereotypes supported by dodgy data (millennial believe x, y, z, consume media in a certain way etc).I completely agree. If I was in marketing, I would stereotype all the time. The brand I work for is bought and consumed by a lower affluence consumer, I have to stereotype in my job as we need to offer consumers quality they can afford - so in a roundabout way I’m helping them. Every decade we launch a premium product, and guess what - it fails.
It's always funny when a brand tries to be subversive viz. their core consumer base, it almost always ends in failure. It was hilarious to see Gillette's toxic masculinity campaign bomb and Hollywood's switch to wokeness, go woke go broke.