An interesting view.
I think it would be a pyrrhic victory, for those wanting Lincoln City to unilaterally decide, to deny the club a good income from shirt sales.
Much in the same way as those who live many many miles away from Lincoln, giving up driving to matches, for environmental reasons.
In my case, the shirt I bought last year to support the club financially, has never escaped the wardrobe but has been rescued from going directly to landfill. So I see buying a shirt as an environmentally friendly thing to do.
I would advise everyone who can, to buy the new shirt.
If you buy enough, you won't be able to jet off on a foreign holiday or afford to own a car and so make a much bigger gesture towards saving the planet.