The raison d'être for matchday programmes has changed completely. In days gone by, they represented the only means of communication with the supporters. There was no local television, no local radio, and no internet. The only other method was via the Lincs Echo.
But now we have Lincoln City available almost 24/7. We watch Danny on a Thursday and get the news from the horse's mouth. We get the team line-ups from Twitter at 2pm. Any information about the club can be found on the club website. There are match reports galore online within minutes of the final whistle, and far more detailed information on the opposition can be found by spending two minutes online than could ever be written in a programme. Printed programmes can also be out of date by the day of the match they have been prepared for, and that does not even take into account the problems caused by a late postponement. Can someone tell me, what is the point of listing the entire squad on the teams page? Completely and utterly pointless.
Furthermore, today's programmes are not really programmes any more. They are full colour magazines about the club, but do they really impart any information you didn't already know? And then we have the cost. My first programme cost 5p, which didn't really make a hole in your pocket even then. However, my last one cost £3, or £7 if you consider Wembley, and that is not loose change for a lot of people. The sheer size of them also causes storage issues: prior to the 1990s you could get a whole season's programmes in one envelope; try doing that now.
I still have an extensive collection of old City programmes, and they are fascinating items. But that day is done, information is no longer on paper for many people. I tend not to buy them anymore, and if they are a net cost to the club, why do it?