The Club Crest/Badge on the Villa shirt

col8

col8

Vital Football Legend
Luke Organ the club’s new Chief Commercial Officer and reading the full article it comes down to the club crest.

The crest issue will also be addressed now that Luke has arrived.

“In Marketing there’s a big concentration around branding – and let’s address the elephant in the room on this one.

“My objective is to deliver profit back to the playing team although we still have to ensure all of our assets say Aston Villa in the same way.

“We are in the awkward position now with our brand where we are neither one or the other in execution. We have two different crests at present – the shirt has the ‘current’ version but around Villa Park and Bodymoor Heath we have the old logo.

“We will bring about consistency in stages – it may take three or four years. It must be relative to our total income as a club and our current position. We will treat that sensitively and take bite sizes out of that rebrand over a period of time. I hope the fans see this as a sensitive way forward.

Re-branding the club crest AGAIN Doug Ellis did it, Randy Lerner did it and now Tony Xia is going to do it.

1874 founded and 8 crests in all those years, generations of Villa supporters with the same crest and now were looking at a fourth crest in as many years..... Yes Lerner had 2 one with Prepared the clubs motto and removed that to add claws to the lion.......... Yawnnnnnnnnnnn knobhead glad he fucked off.

PLEASE PLEASE there is no need to spend thousands on designers looking for a club crest, we dont even as a club need to have people with degrees up the fucking yinyan sketching lions in yellow and baby pink with or without claws.

This football club has an amazing place in the history of Association Football, founder members of the football league, William McGregor's place in the history of not only the club but the Football League is well documented.

So in a nutshell can Mr Organ and his team take the time to look at "Elephant in the room" and realise that the elephant is in fact a historical elephant that needs not introduction as it has been in the room for over a hundred years.
 
Doesn't he just mean that he's going to change the logo around Villa Park and Bodymoor Heath to be consistent with the current shirt badge?

I didn't read it as rebranding the crest again.

However, i don't like the badge so round badge it is.
 
The most important things for me:

1. Get rid of the YELLOW Lion! Our club is the original Claret & Blues and our Lion was either Gold or Claret. The 1977-91 badge had GOLD accents as did the one from 1957. If we want to replicate the old Trinity Road mosaic then let's do it properly and make the lion gold! Yellow is associated with cowards.
2. Include the word PREPARED on the badge somewhere. For example, take the round design, put AVFC around the top and PREPARED on the bottom. Done. Simple.
3. Once a new design has been agreed upon, then let's ensure that some type of long-term copyright or contract is put in place. It's somewhat embarrassing that since 1991 we have had FIVE different designs.
 
The round badge is the correct one. All of the other ones are placeholders until we put the round badge back where it should be.

The badge doesn't need to be trendy or modern. They can change the shirt every year to keep up with the latest style. The badge is the badge and the Aston Villa badge is round.
 
I am just going to be really pissed if a new face comes in and decides "I re-brand the club"
Ignoring the tradition that has lived within the football club, the Lerner bollocks of Proud History Bright Future,,,,,,, lets have a club crest designed by a 12 year old.

I honestly think the club should consult with John Lerwill the Aston Villa historian and font of all things Aston Villa.

 
col8 - 3/7/2017 22:51

So in a nutshell can Mr Organ and his team take the time to look at "Elephant in the room" and realise that the elephant is in fact a historical elephant that needs not introduction as it has been in the room for over a hundred years.
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It's a lion mate.
 
The Fear - 4/7/2017 10:04

col8 - 3/7/2017 22:51

So in a nutshell can Mr Organ and his team take the time to look at "Elephant in the room" and realise that the elephant is in fact a historical elephant that needs not introduction as it has been in the room for over a hundred years.
Click to expand...

It's a lion mate.
Click to expand...

:19: :1:


The round badge.

That is all.
 
I would prefer the 57 one, that is Aston Villa.

But would be more than happy with the round one.

Just get rid of this pathetic monstrosity
 
lewis1980 - 4/7/2017 00:50

Doesn't he just mean that he's going to change the logo around Villa Park and Bodymoor Heath to be consistent with the current shirt badge?

I didn't read it as rebranding the crest again.

However, i don't like the badge so round badge it is.
Click to expand...

Yes that's how I read it, they aren't changing the badge again. It's a bit of a non story.

But if there was an option I think most fans would want to go back to the round one or at least a new one heavily based on it
 
There are hundreds of round badges , from Gateshead to Hereford to Chelsea.............and all are much the same.
I was brought up on the 57 badge , no name, no letters, no star.
The lion and prepared are the Villa, what more do we want.
 
Erod - 4/7/2017 13:58

There are hundreds of round badges , from Gateshead to Hereford to Chelsea.............and all are much the same.
I was brought up on the 57 badge , no name, no letters, no star.
The lion and prepared are the Villa, what more do we want.
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:94: Spot on and If anyone wants to see the Lion we should have look at Fears Lion on his posts.
 
Agree with the last two comments the 57 badge oozes class .That is what we are Football Royalty :94: :94: :94:
 
Obviously the original and the best - the 57 badge oozes history and heraldry. If your brand is that strong, you don't need the words "Aston Villa"
 
Blues mascot is an elephant is it not? - therefore this Organ bloke sounds like a total and utter "organ" if you catch my drift. IMO we don't need to waste hundreds of thousands of pounds and spend endless hours of pointless time discussing, rebranding or whatever claptrap they want to dress it as to justify taking a huge salary out of the club in the name of marketing. This is taking money away from where it needs to be spent - the team, the football side of the club. Just go back to the round badge which, by general consensus of the fanbase, is the most preferred choice. There you have it Mr Xia, all sorted, now can we move forward, stop this pretentious bollocks and concentrate on getting this club back in the Premiership.
 
@starchild65

Long post alert!

That would be rebranding too. And i don't think he suggested we spend money on a rebrand at all.

Also, it isn't just about the badge on the shirt. It's about anywhere the crest is displayed or used.

The point is that any brand should be consistent. It's why they are so successful.

We as fans don't really care that much because we're already hooked. But football is now a business and we're trying to appeal to a wider audience whether we like it or not.

If we can't attract consumers then we can't compete. And there's definitely not enough revenue from bums on seats. So to fund the team we need other revenue streams but in particular we need consumers.

Think about how Government now have 1 brand. The logos of each department (unless a logo has been assigned by the Royal college of Arms i think) follow an identical pattern - colour line to signify parent department, the royal crest and department name. They look identical. Take a look at GOV.UK. That was part of the rebrand and has unified multiple sites into 1 website removing the need to understand the minefield of ministries and departments and arm-length bodies that make up government. It's a strong brand whether you've had bad experiences or good.

This is to create a brand identity that the public understand as being 'government'. It seems more official that way - you can trust the brand. it helps that it means Gov spend less on separate branding logos too. You don't need to know which department you need, just that it's government.

I can go on about why it's important all day long but i bet there's some very recognisable branded products on your person or within your home. Consumers buy into a strong brand and if the brand is weak, they don't.

We currently have 2 crests running side by side which means it isn't consistent. Any company worth their salt would want to have a consistent brand image and we don't.

The article to my mind was not about changing the current crest but ensuring that we use the current crest instead of the previous one. And replacing the old crest when we have the opportunity.

It's about creating a consistent brand identity for the club and also making sure that this is done over time and not just by throwing money at it.

I don't see why that would be controversial. It's common sense.

The issue is that we just don't like the brand identity and current fans probably identify it with failure if not saw the change as pointless. So there is an argument for a rebrand because current option is negative towards it. But it's not even being suggested.

But reverting to the round badge means we 'rebrand' anything with the current logo and the previous one.

That would cost even more money or at the very least just as much but it'd need to be done sooner.

I prefer the round badge but i'm not convinced it makes financial sense because as you say "This is taking money away from where it needs to be spent - the team, the football side of the club." Unless of course there's evidence that the current crest and brand is directly linked to a loss of revenue.

I think he's entirely right to highlight the inconsistent brand image but hasn't suggested rebranding at all, just following the current brand through.




 
Do you honestly think Tony X is not going to want to put his mark on the club?

Our last two owners did, Doug with the striped badge and Lerner with both his fucking shit efforts.

All I was highlighting was the fact that WHEN it happens please look at it, the badge is historically already there and not to go stupid like Lerner did.

I have no Idea why I care so much about a fuckstick of a club crest but I do....
 
I also took it to mean a complete change of badge. If it isn't, why would it take 2-3 years ?

If it was a case of just changing over the badges around the ground / BH , that would take the caretaker team a couple of days. Add a few weeks to notify stationers and such like that all things have the new badge, the kits have already got the badge - so , there you go, done and dusted for about 4 weeks work.

It;s an "elephant" because it is ridiculous. A "star" , a "yellow" lion , a boring design, no "prepared" , no "aston villa" - NO HISTORY !

Xia , Wyness and this other bloke are not daft, they have seen the reactions to it, they know it themselves, Wyness especially knows what Villa is / means.

We will definately have a new badge shortly, I would imagine it will co-incide with when / if we get promoted.

As I said, personally, I think we should just go back to the 57 one, it adourned the most beautiful stand in the world for ni-on 80 years, it can't be that bad, it oozes class, it oozes Aston Villa - in fact, it IS Aston Villa , but if not, the round would be sufficient for me.
 
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