Sounds like they've had a bit of a change of heart, as they've taken his squad number off him to leave vacant, started midfielders out of position over him in defence and in previous interviews Johnson has talked about Wright only having 1 year left on his deal, owners not seeing the best of him and having 'honest conversations' with him.
But they still aren't starting him, and once their new centre back who just arrived settles in, he may well drop drop to 4th choice, so i think it's a bit of bravado to try and make it clear they want a fee.
Not sure what type of fee they are asking, but he's got zero resale value at his age and his wages will be high, so we are almost certainly looking at alternatives with the likes of Jach.
I wonder if they previously thought we wouldn't be a promotion rival and were willing to let him go but after our decent start to the season they have become more conscious about letting him go to a competitor without getting a decent fee.