I remember when Chelski and Ci£eh were average 2nd tier clubs and would probably still be so if their 'sugar daddies' had not turned up. The money men put so much in but look for other income streams as well. Renaming the grounds, shirt sponsorship and the 'prawn sandwich' elements are part and parcel of the modern game and we either join that party or languish in the lower leagues. Everyone, but everyone, agrees that Villa belong in the top tier and are light years ahead of (with respect) Watford, Huddersfield, Brighton and Bournemouth. If the only way we can get to the exalted place in which we belong is to look for additional income streams, then so be it. We can all take the moral high ground if we want but the money in football is not going away and to think that we can compete by shying away from corporate funding is like trying to stop a tsunami with a feather.
As someone else said, who really refers to the North Stand as the Witton End? In addition does anyone still refer to the the Doug Ellis as the Witton Lane stand? Renaming Villa Park something else would make little difference to most as it would always be Villa Park to all of us.
Now if they were to try to rename the Holte End, there would be a riot and I would be at the front of the queue!!!!