I had to read that article twice, it is that bad.
I would have thought that a lecturer in football finance and a sport finance specialist would have taken time to familiarise themselves with FFP; it appears not.
"QPR have earned £148m in broadcasting fees and parachute payments since committing the offence so the fine does not act as a disincentive for clubs in the future," said Maguire.
QPR transgressed under the old rules and have been punished under the terms of the old rules; disincentives are now in place to prevent a repeat.
The disincentives include preventing clubs from being promoted and possible relegation; I would have thought that those punishments will hurt more than any fine will.
Wilson said the fine and settlement is "more severe" than any faced by sides in the past - but "does not go far enough to put clubs off" overspending in pursuit of promotion.
See above.
"The rewards are so great in the Premier League, so you would expect the fine to be a bit more substantial," said Wilson.
At that time, fines were imposed on a set scale; QPR appear to have been shown a degree of leniency, probably to avoid putting them out of business.
Dr Wilson then goes on to state:
"It's a balanced verdict in many ways.
Then changes his mind
"This fine makes a big statement, but it could have been even bigger to stop people doing it completely."
The BBCwere scraping the barrel with this pair.