I have to say that the renewal price of £229 for this category is far too low-and I do speak as a recent beneficiary of this pricing structure. There is a £100 reduction from the normal adult renewal of £329 ,which I feel is not justified. There is the argument that 60 is too low a cut off anyway-many clubs have 65 as age for concessions.
You could argue that justification for these concessions ,while it ,may have been appropriate in years gone by,does not apply today,given that over 60's are probably the richest demographic group of all.However I would keep the concession for disabled.
Bearing in mind that we are filling the ground,LCFC does not to look critically at this pricing structure,especially when we need to maximise gate revenue.
You could argue that justification for these concessions ,while it ,may have been appropriate in years gone by,does not apply today,given that over 60's are probably the richest demographic group of all.However I would keep the concession for disabled.
Bearing in mind that we are filling the ground,LCFC does not to look critically at this pricing structure,especially when we need to maximise gate revenue.