In all seriousness, why not? Every other fucking place gets away with it, and many of them can't hold a candle to what we've got.
Medway, largely without knowing it, has had a hugely influential and highly respected music and art scene for the last thirty years, and has done absolutely fuck all to to capitalise on it. Anything that chips away at this terrible inferiority complex that we've got can only be a good thing.
Look at Hull, for example. As long as I can remember, it had the reputation of being a remote, philistine shithole, even though it never was such a thing. They turned it around, so why shouldn't we?