I imagine that the club will be hoping this morning, that this fuss will all die down now. I’m not so sure - I’ve just read an article on The Athletic which is pretty damning about the deal, lack of due diligence from the club, and the way that BK8 has marketed itself. It seems like they have removed their own soft porn marketing but that social media is still full of “influencer” content featuring the bimbos in bikinis etc.
This is an absolute shambles. It’s embarrassed our club and us fans and makes a mockery of the “family club” image. The women’s NCFC team used to wear shirts with Dafabet on the front - I would assume they would be expected to wear new shirts with BK8 on them. Unbelievable.
The biggest question for me, is who is running things in the marketing department? Ultimately, I imagine it’s Kensell who the buck stops with. On the article on the Athletic, they have that picture, published yesterday, of Darren Eddie and BK holding up a shirt with BK8 on it - Darren Eddie is now a “Brand Ambassador” for BK8 - FFS! He must be mortified by all this and being associated heavily with it.
Surely this is going to hurt shirt sales even more than the previous betting company sponsorships, isn’t it? I wouldn’t want my kids wearing that branding.
The Canaries Trust ended their statement on the matter with four words:
”This is not acceptable.”
I fully agree.