Those who think a promotion to the Championship necessarily means the dawning of a new era, or that it somehow means financial security for the club are living in a bit of a fantasy world.
If we were to go up we're almost certain to come straight back down. The best we could hope for is to become a Rotherham-style yo-yo club, which I imagine would be acceptable to most sensible people?
The reason for this is that losses trying to compete in the Championship are enormous. These figures are from the last normal season, 2018-19.
The only club that made a genuine profit, a modest one at that, was Rotherham, and they did it by having the lowest wages by some way, of £7.8m. To put that in perpective Millwall's wage bill was £16.9m.
All these numbers are heavily reliant on player sales, including those clubs making big losses. Brentford and Bristol City both made around £30m on player sales in those years (as did Middlesbrough), Hull's small profit is due to the final PL parachute payment, and Derby and Sheffield Wednesday's profit is a total fiction due to their bogus stadium sales - and not having addressed the underlying issues both those clubs are currently in meltdown.
Burton also managed to make a modest profit for the couple of years they were in it. It's good from a sporting and prestige point of view, but for financial reasons you can forget it - even a £20m wage bill puts you firmly in the bottom quartile.
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