For me, he's a player who will score 20 goals a season but, in scoring those 20 he'll waste another 40-50 chances that could be scored if he'd learn to pass to a team-mate in a better position.
That means that he needs to play in a team that create massive numbers of chances, if they are to do well. That is not the Villa, we have struggled over the past few seasons to create anything on a regular basis. That is down to the many manergerial and style changes we have undergone. We've had a manager who likes playing with wingers and a big target man, who's been replaced by a manager who doesn't like wingers etc etc.
Instead of buying a name, we should be buying players who fit the system or systems we will be playing. That I would have thought is nothing but common sense.