Very interesting, thanks Blueworm.
Looking at the table, the "home" club, may receive a tenner-a-time in relation to an agreed number of "would be away fans" or "agreed subs" - from visiting clubs. But they only get the payment if the away club sell enough iFollow game-subs to cover the "agreed subs".
When an away club sells more than the "agreed subs" the away club pocket the difference at £10 a time (gross) over the agreed subs. For example, the agreed Peterborough away following (agreed subs) to Accrington was 645 fans. Posh sold 1,123 game-subs so £6450 went to Accy and Posh took just under £5K (if i`ve worked that out correctly).
When Accy visited Wimbledon the agreed subs was 200. As Accy only sold 186 x iFollow game-subs, they didn`t get any extra cash.
So it appears, that for Sunderland (eg), if we agreed 2000 visiting fans then GFC would get 20K extra from iFollow - provided that Sunderland sold more than 2000 iFollow subs. You`d expect that they`d sell many more than 2K so would pocket the difference, even though they`d be the away club.
On this basis though, you can see why Accrington don`t get much iFollow income from away games. In the three itemised their iFollow purchases wasn`t as much as the agreed Accy "away following" so they got nothing extra. Only at Ipswich, where Accy`s iFollow purchases outnumbered the agreed away subs, did they actually get something - £580 from their 58 person surplus.
Wonder whether the "agreed subs" are reviewed regularly to take into account a table-topping club`s extra away following ?