It's just a blogger and so quite possibly mere clickbait where you write and element of your own truth and embellish it for reaction. Talksport for people who can read.
Consider the actual full quote:
"the teams who are at the top of the division aren’t there because they play a pretty, free flowing attacking game. Quite the opposite in fact, with Lincoln’s bullish, direct approach coupled with an uncanny ability to fall over at every opportunity seemingly being the key to success. The same can be said of MK Dons, Mansfield and Tranmere"
I've bolded the last bit so you can see that not only is not personal, it's idiotic.