I would think they, the EFL etc, will want a lot more than the good intentions of the owners/directors of C&N Sporting Risk, ie something like hard cash to fund the working capital to get up and running.
There is nothing in the accounts except a big debt that more than wiped out any assets the company has.
Right Wayne. My point was not very clear. I was suggesting that maybe this company has some analytics that have some value but are not recognised on the balance sheet as an intangible. And at some future point those analytics will bring in some income. I’m wildly speculating, of course - but just trying to illustrate that just because the b/s shows negative net assets doesn’t necessarily mean that the business is not viable in the longer term.