Spursex
Alert Team
CHINESE FOOTBALL TEAM OVERTAKE AC MILAN AND ATLETICO MADRID WITH $800M EVALUATION
A Beijing-based property developer, Sinobo Land Co. has bought 64% of Chinese Super League club Beijing Guoan meaning the club's value has now soared to in excess of $800 million, overtaking the values of European giants such as AC Milan and Atletico Madrid. The club, which is amongst the most popular teams in the league having averaged 40,000 fans for their home games at the Beijing Workers’ Stadium, will also now be changing its name to Beijing Sinobo Guoan.
Despite its enormous surge in value, Beijing Guoan is still not the most valuable club in China, with Evergrande Taobao valued at $2.9 billion, emphasizing the enormous level of investment the Chinese game is experiencing as it pursues its dream of becoming one of football's powerhouses. With the news also breaking recently that Chinese Super League clubs can only registered up to three foreign players, authorities will be hoping investments such as Sinobo's will see a rise in home grown talent.
If this investment is used to grow better training facilites and coaches it may have a hugely advantageous effect on China's desire to produce their own superstars for the national team, something that has failed to happen so far. As of yet, however, there are no indicators that this will be the case and it will be interesting to see in the coming years, as the money in Chinese football shows no signs of slowing down, if it can compete with the power and history the European leagues has in terms of quality and being able to keep attracting high profile players, or whether we will see an enhanced focus on a more sustainable model for the Chinese game.
A Beijing-based property developer, Sinobo Land Co. has bought 64% of Chinese Super League club Beijing Guoan meaning the club's value has now soared to in excess of $800 million, overtaking the values of European giants such as AC Milan and Atletico Madrid. The club, which is amongst the most popular teams in the league having averaged 40,000 fans for their home games at the Beijing Workers’ Stadium, will also now be changing its name to Beijing Sinobo Guoan.
Despite its enormous surge in value, Beijing Guoan is still not the most valuable club in China, with Evergrande Taobao valued at $2.9 billion, emphasizing the enormous level of investment the Chinese game is experiencing as it pursues its dream of becoming one of football's powerhouses. With the news also breaking recently that Chinese Super League clubs can only registered up to three foreign players, authorities will be hoping investments such as Sinobo's will see a rise in home grown talent.
If this investment is used to grow better training facilites and coaches it may have a hugely advantageous effect on China's desire to produce their own superstars for the national team, something that has failed to happen so far. As of yet, however, there are no indicators that this will be the case and it will be interesting to see in the coming years, as the money in Chinese football shows no signs of slowing down, if it can compete with the power and history the European leagues has in terms of quality and being able to keep attracting high profile players, or whether we will see an enhanced focus on a more sustainable model for the Chinese game.

