Quite agree Bloomer, it always seemed to be lacking imagination and tempting fate to me...pride coming before a fall and all that, which has certainly seemed to be the case more often than not.
Never liked the name and would always have preferred something else ...the New Baseball Ground, Pickering Park or even something relating to the immediate location and County aspect...Derwentside or Derwent Park perhaps.
Time for a change imo, but at least we’ve avoided the worst of names directly related to advertising...imagine if we’d followed Leicester’s lead and become the ‘Just Eat Stadium’!